HOW TO GET YOUR BUSINESS NOTICED ONLINE
Most people will use a search engine first when looking for a new product or service. In point of fact, Google processes more than 3.5 billion search queries each day and more than 40,000 every second!
A big part of getting noticed online is getting your business to rank high in a search engine results page (SERP). By employing search engine optimization (SEO), you can reach a targeted audience who are already looking for your service or product. In our blog, you can learn more about best seo sutton coldfield SEO.
Google’s algorithm, which determines where website pages rank in search engines and how important they are, is constantly evolving. The machine learning-based search engine algorithm known as RankBrain aids Google in processing search results and providing users with more relevant search results. This assists Google with understanding what clients see as most significant and important in their hunt questions. Your website will continue to rank highly if you follow best SEO practices, increasing online visibility, leads, and sales.
In 2019, the following best SEO practices will be used:
Optimize for featured snippets
Featured snippets have emerged as a crucial SEO component. The box of information that provides an answer to your query without requiring you to click a link is known as the featured snippet when searching for a query. As mobile and voice search gain popularity, they are becoming more relevant and significant.
HubSpot research has found that content with featured snippets has a doubled click-through rate, even though the searcher no longer needs to click on your website to get the answer they are looking for. This could be because, satisfied with your response in the featured snippet, your target audience clicks through to the website to learn more about the topic they searched for.
Update outdated pages
Far too frequently, content is added to a website and then neglected. It is essential to keep your website’s content up to date and pertinent if you want it to rank well and keep visitors coming back. In order to maintain its ranking and keep your audience reading, you should make it more current with new updates.
Examine how that affects the rankings of your website, and if necessary, continue to adjust.
Bunch your substance
Google expresses that its main goal is ‘To arrange the world’s data and make it generally open and valuable.’
Because doing so can make your website more visible to search engines, it is essential to have a well-organized website architecture. Google understands semantic references to keywords when relevant content is clustered, which will boost your ranking.
This involves creating individual “pillar” pages that serve as information hubs. Each subtopic should have its own page and be linked to this hub by a link. The primary anchor point for navigation should be the pillar page, and every piece of content should link back to the hub. A service page, which provides access to a company’s various services, is an illustration of this.
Focus on voice search
In recent years, the sounds of “Alexa,” “Siri,” and “Hello Google” have increased significantly. In fact, voice searches will account for 50% of all searches by 2020, according to comScore. As a result, you must incorporate voice search optimization into your SEO procedures.
To accomplish this, you should research long-tail keywords that are likely to be spoken by users and optimize your content to match the kinds of queries you hear in voice searches. Backlinko found that the average number of words on a voice search result page was more than 2,300. Long-form content must be prioritized if you want to rank for voice search.